For Craft Contemporary’s third clay biennial, Wayfinding, traditional dialogues pitting art against craft were left behind to present 14 contemporary artists exploring deep ecological and ancestral interdependencies. Working closely with the curator, I led the physical gallery layout, internal wayfinding graphics, and environmental color choices to optimize visitor flow. The resulting environment utilized custom, low-profile pedestals to ground the artwork and intentional lighting to emphasize the material contrast of raw, unfired clay textures.

To scale this vision through disciplined resource allocation, I engineered a digital toolkit of curated newsletters, web assets, and cohesive social media design systems. Distributed directly to participating artists, these assets amplified our collective reach organically while safeguarding strict brand integrity. The campaign culminated in an exclusive opening reception and elevated community storytelling, leveraging a highly efficient framework to secure widespread regional acclaim and premier cultural press features.​​