Scent Fair LA
Event Years
2023, 2025
Project Type
• Experiential Brand Strategy & Design
• Curated Cultural Activation
• Environmental & Spatial Experience Design
Scope
• Brand Identity
• Brand Strategy
• Art Direction
• Campaign Strategy
• Artist Curation
• Partnerships & Sponsorships
•Event Production
•Press & Communications
Metrics
• 1,000+ attendees
• $80K+ revenue across 3 days
• Approx. 60K–120K accounts reached
• Approx. 120K–250K impressions
• Approx. 3–6% Instagram follower growth
Press + Coverage + Media Hits
NBC Los Angeles
Los Angeles Times
Time Out Los Angeles
Led the creative vision, brand identity, and campaign strategy for
Scent Fair LA, a biennial fragrance marketplace developed with the Institute of Art & Olfaction. Curated 20+ international scent artists and introduced new audiences to contemporary olfactory culture through a marketplace, workshops, and public programming.
Activated a globally networked fragrance community through international artist participation and digital-first engagement.
Directed marketing and communications across social media, press, partnerships, and audience engagement. Led a grassroots outreach campaign and secured in-kind and media partnerships with brands including Madre Mezcal, P.F. Candle Co., and KCRW, maximizing visibility on a lean marketing budget.
