Ether: Aromatic Mythologies is an immersive, scent-based exhibition. In collaboration with the curator, I directed the environmental graphics, spatial choreography, and wayfinding to anchor an invisible, olfactory visitor experience. Featuring international artists from Belgium, Japan, Romania, and Brazil, the restrained visual language allows the scent installations to remain the undisputed focal point.​

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To expand the exhibition's cultural footprint under strict institutional parameters, I created a multi-channel framework combining organic digital toolkits, specialized PR consultation for premium cultural editorial placement, highly audited paid social amplification, and curated in-kind broadcast media trade partnerships. This highly synchronized ecosystem maximized regional visibility and deepened audience engagement without relying on traditional, high-excess marketing production – proving that strategic and sharp positioning can amplify an ambitious cultural narrative past physical and material constraints.