CLAY LA

The marketplace brings together emerging and established ceramic artists from across Los Angeles, local designers and makers, inviting direct engagement with the city’s creative community. A free, on-theme air-dry clay activity extends the experience to families, broadening access while maintaining strong appeal to ceramics enthusiasts and collectors.

Across a nine-month planning and execution period, I led a grassroots, community-driven campaign spanning social media, newsletters, and external program listings, driving strong awareness and attendance with minimal paid media investment. The campaign extended into the physical environment through banners, wheat-pasted posters, and event postcards distributed to local vendors for display at their front desks, creating a layered, community-based distribution system. These efforts were further amplified through local press coverage and editorial pickup.

I also developed and secured in-kind partnerships and sponsorships with cultural and lifestyle brands including KCRW, Laguna Clay Co, Canyon Coffee, Calidad Beer, Gia Coppola Wine, Soolla, and Sculpd, embedding them across production, programming, and the overall event experience.