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Ether: Aromatic Mythologies

Exhibition Date

May 31, 2025 — October 26, 2025

Scope

Exhibition Branding, Spatial Design, Multi-Channel Campaign, Event Creative, Photography Art Direction

Project Impact

Budget: < $3,000 (including all print runs)

Press Highlights: Los Angeles Times, KCRW, Artillery Magazine, Carla, Ceramics Now, Beverly Press

Media Strategy: Multi-channel organic toolkit + in-kind radio trade spots

For Craft Contemporary's first scent-based exhibition, Ether: Aromatic Mythologies, I collaborated with the curator to develop the exhibition's environmental graphics, gallery layout, and wayfinding for an immersive, scent-led visitor experience. A restrained visual language and intuitive spatial design allowed the olfactory installations to remain the focal point while guiding visitors through the exhibition narrative.

Working within an exceptionally constrained budget, I created a flexible visual system spanning exhibition graphics, print, digital, and social media that maximized impact while maintaining a cohesive institutional identity. The campaign demonstrated how thoughtful design can elevate an ambitious exhibition despite limited resources.

Ether exhibition featured in Carla Magazine Issue 43.

Exhibition social media posts.

Exhibition layout showing a rough placement of artists works within the gallery.

Adjacent to the exhibition introductory wall, Russell Harris' two masks served as the exhibition's opening moment, using scent, inherited textiles, and organic materials to introduce themes of memory, transformation, and ritual.

Sarana Mehra's four works is laid out to show cycles of collapse and renewal, presenting contemporary objects as future archaeological relics. Drawing from Eastern and Western mythologies, the sculptures examine memory, legacy, and the traces societies leave behind.

Se Young Au’s installation draws on Korean burial traditions, the chobun, a temporary straw gravesite, to explore grief, displacement, and ancestral memory within the Korean diaspora. It reimagines sites of violence as liminal spaces for collective gathering and reflection.

Joe Merrell explores religion, esoterica, and UFO lore through modular systems of symbols and pattern. His work generates meaning through arrangement, evoking speculative belief systems and ritual objects through coded imagery, form, and scent.

Belgian artist Peter De Cupere explores folklore through imagined plant and creature forms combining drawing, painting, scent, and technology. Each work is paired with a composed scent and activated through augmented reality, revealing additional narrative layers when scanned.

Hung salon-style along the wall like a gallery of framed portraits, Cristian Marianciuc's paper birds translate scent into form, transforming contemporary and vintage perfumes into delicate visual interpretations that bridge fragrance, memory, and craft.

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