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Scent Fair LA

Event Years

2023, 2025

Project Type

Experiential Brand Strategy & Design
Curated Cultural Activation
Environmental & Spatial Experience Design

Scope

Brand Identity
Brand Strategy
Art Direction
Campaign Strategy
Artist Curation
Partnerships & Sponsorships
Event Production
Press & Communications

Metrics

1,000+ attendees
$80K+ revenue across 3 days
Approx. 60K–120K accounts reached
Approx. 120K–250K impressions
Approx. 3–6% Instagram follower growth

Led the creative vision, brand identity, and campaign strategy for Scent Fair LA, a biennial fragrance marketplace developed with the Institute of Art & Olfaction. Curated 20+ international scent artists and introduced new audiences to contemporary olfactory culture through a marketplace, workshops, and public programming.

Activated a globally networked fragrance community through international artist participation and digital-first engagement.

Directed marketing and communications across social media, press, partnerships, and audience engagement. Led a grassroots outreach campaign and secured in-kind and media partnerships with brands including Madre Mezcal, P.F. Candle Co., and KCRW, maximizing visibility on a lean marketing budget.

Hero brand graphic for Scent Fair 2025.

The event key visual was wheatpasted and photographed in the city, then repurposed as textural campaign imagery to build out the broader branded system.

Second rollout of informational posters featuring event details and copy to extend reach and engagement.

Designed a branded event postcard deployed across bulk mail, the cultural institution front desk, and local businesses, creating a distributed awareness system beyond the venue.

Using the event logotype and visual identity, designed a limited-edition run of screen-printed tote bags distributed to preview night ticket holders as exclusive takeaways.

Created branded social media assets for each participating artist and shared them for use across their channels to ensure consistent, amplified event promotion.

Branded sidewalk signage designed to direct foot traffic and reinforce the event identity.

Designed a large-format event banner installed months in advance in a high-traffic location to build awareness and drive QR-based engagement. It remained on-site during the event, extending visibility and reinforcing the visual identity.

Guests participating in a perfume sampling activation, wearing custom-printed paper wristbands that served as both admission control and a branded touchpoint throughout the experience.

In-kind drink sponsor Madre Mezcal supported an open bar with custom cocktails available throughout the event, operating on a sliding donation model with proceeds benefiting the museum.

Event guests engaging with the scent sampling activation.

Event guests engaging with the scent sampling activation.

Event guests engaging with the scent sampling activation.

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Create Your First Project

Scent Fair LA

Event Years

2023, 2025

Project Type

Experiential Brand Strategy & DesignCurated Cultural ActivationEnvironmental & Spatial Experience Design

Scope

Brand IdentityBrand StrategyArt DirectionCampaign StrategyArtist CurationPartnerships & SponsorshipsEvent ProductionPress & Communications

Metrics

1,000+ attendees$80K+ revenue across 3 daysApprox. 60K–120K accounts reachedApprox. 120K–250K impressionsApprox. 3–6% Instagram follower growth

Experiential Brand Strategy & Design
Curated Cultural Activation
Environmental & Spatial Experience Design

Brand Identity
Brand Strategy
Art Direction
Campaign Strategy
Artist Curation
Partnerships & Sponsorships
Event Production
Press & Communications

1,000+ attendees
$80K+ revenue across 3 days
Approx. 60K–120K accounts reached
Approx. 120K–250K impressions
Approx. 3–6% Instagram follower growth